Ivana Sert

Ivana Sert — Biography

Ivana Sert is a Serbian-born presenter, model and entrepreneur known in Turkey for her fashion commentary and television judging. She is the founder and chief designer of the fashion brand that carries her name, and the press nicknamed her İkoncan for her style. She sits on the jury of İşte Benim Stilim on Tv8.

She studied piano and ballet as a girl, won the Miss Belgrade title in a pageant held in Belgrade, and later entered the Miss Yugoslavia and Miss Globe International contests. In 2002 she settled in Turkey. Her breakthrough came as a jury member on Show TV's Bugün Ne Giysem?, which began in 2010 and which she kept until 2013. In 2011 she took part in the dance contest Yok Böyle Dans, in 2012 she played herself in an episode of Yalan Dünya and presented En Büyük Show, and in the same year her first book, Bizimlesin, a collection of fashion and beauty tips, was published. From 2014 she judged İşte Benim Stilim alongside Nur Yerlitaş and Kemal Doğulu.

On the big screen she appeared in Yapışık Kardeşler (2015) and Karımı Gördünüz Mü? (2018), and in 2019 she released the single "İmalat Hatası". She married businessman Yurdal Sert in 2004 and the couple divorced in 2013. She speaks Serbian, English and Turkish.