Sex Shop (Sex-Shop) (translated)

Sex-Shop is a 1972 French comedy-drama written and directed by Claude Berri. Jean-Pierre Marielle and Juliet Berto head the cast, with Berri himself appearing on screen, supported by Claude Piéplu, Henri Attal, Jacques Legras and Jean Gruault. The plot follows an ordinary man who decides to turn his life around by opening a shop that sells erotic merchandise, a venture through which the film playfully examines the loosening moral conventions of early-1970s France. Produced as a co-production between France, Italy and Germany and shot in French, it runs roughly one hundred minutes. The picture belongs to a current of French comedies of the era that approached once-taboo subjects in a frank, matter-of-fact tone, and it stands among the better-known works from the early part of Berri's career as a filmmaker.